There has been a growing debate on social media—especially on LinkedIn—that associates employee engagement with extended working hours. However, when we look beyond the simple tally of hours, it becomes clear that true dedication is driven by much deeper forces.

Real engagement stems from an intrinsic connection to the organizational culture, a genuine identification with the company’s mission, and the collective achievement of goals. When professionals feel they are part of something greater, their motivation arises naturally, fueled by well-structured challenges and enriching team collaboration—all without sacrificing mental health, physical well-being, or personal relationships.

Recently, the notion that employee engagement is directly linked to longer workdays has circulated widely online. Yet when an individual truly aligns with the values and objectives of their organization, their inner drive compels them to deliver impactful work without the need for exhausting, extended routines. This deep alignment transforms everyday activities, emphasizing teamwork and the sustainable achievement of results.

In many corporate settings, professionals—especially those just starting out or assuming new responsibilities—face intense demands before they are fully prepared. However, when the outcomes they deliver are significant and add substantial value to the organization, a rigid tracking of hours becomes unnecessary. The focus should be on the quality and impact of contributions rather than on simply counting time, because excessive hours can lead to mental strain, family disconnection, and physical burnout.

Organizations that have embraced this logic tend to adopt flexible work models, valuing efficiency over prolonged physical presence. For instance, Magazine Luiza has implemented an approach that allows employees to shape their schedules around performance and meaningful results, fostering a healthy balance between work and personal life. Similarly, Natura emphasizes the importance of an authentic connection with the company culture and caring for the well-being of its team. In such environments, when professionals deliver significant results, meticulous hour counting becomes secondary to the overall benefits generated for the business.

Of course, there are times when business demands require efforts beyond conventional hours—such as catering to clients across different time zones. In those cases, schedule flexibility can be negotiated, and oftentimes overtime compensation isn’t even necessary, because the results achieved make a substantial contribution to the company’s success. The key is ensuring that such periods remain exceptional and are managed with the utmost care and respect so that employees feel fully supported during times of extraordinary dedication.

In summary, genuine engagement arises from a sense of belonging and alignment with a greater mission—not simply from accumulating work hours. By fostering a culture that values flexibility, prioritizes quality outcomes, and maintains a healthy balance between professional and personal life, organizations create environments where professionals feel motivated and respected—ingredients essential for sustainable, long-term performance.